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What if the candidate you desperately need isn’t looking at your job posting at all? Every hiring manager wants the perfect candidate. Someone with the right technical skills, industry experience, certifications, leadership ability, and salary expectations. In recruiting, we call this person a “Purple Squirrel.” The problem? Finding one is difficult, and attracting one can…

What if the secret to getting candidates to say “yes” starts long before the offer letter arrives? In recruiting, the biggest mistake isn’t losing a candidate at the final stage. It’s failing to understand what might make them walk away. The Market Is Sending a Message The U.S. hiring market is changing. According to the…